General design
Design work
The following selection showcases a curated body of work drawn from over 25 years of design production. These pieces have been chosen not only to demonstrate product design and user experience outcomes, but also to highlight a broader range of thinking, craft, and creative exploration.
Together, they reflect an approach to design that goes beyond functional solutions, illustrating an ability to communicate ideas, express visual storytelling, and apply creative judgment across a variety of contexts and mediums.
Various artworks
The importance of aesthetics in design
Aesthetics play a critical role in design by shaping first impressions, building trust, and influencing how users perceive quality and credibility. Thoughtful visual design enhances usability by making information easier to understand and interactions more intuitive. When aligned with purpose and function, aesthetics elevate the overall experience, reinforcing brand values and creating products that feel both effective and engaging.
Role
- Designer
- Storyteller / liaison
Framing footwear differently
Selling a product is sometimes as easy as getting the imagery right. Being able to direct a photoshoot or even take the images yourself can be a massive boost to the creative process. As the famous quote goes, a picture tells a thousand words so what happens if we slim the copy down to a minimum and let the image do the talking?
Role
- Designer (Graphic and content)
- Photographer
- Director
My life online
What does it look like when everyday activities—such as taking medication on time, capturing biometric data from wearable devices, and using simple “aide-mémoire” tools—are brought together in one place?
This concept explores an app designed to help individuals plan, track, share, and curate the routine tasks of daily life. By bringing these otherwise mundane activities into a single, cohesive experience, the app aims to reduce cognitive load and provide meaningful support for day-to-day organisation.
Role
- Experience designer
- UI designer
- Product manager
- Some app development (React Native)
Dance culture
Music has been a significant influence on my creative practice, and I have had the opportunity to work on a wide range of projects within the music industry. From flyers and magazine double-page spreads to large-scale poster designs, each piece has provided a platform to express a strong creative identity while supporting and promoting musical culture.
Role
- Designer
- Client liaison
- Storyteller
Keeping sharp
I regularly enter design competitions as a way to challenge myself, refine my skills, and gain feedback from perspectives outside my usual professional environment. This exposure is invaluable in supporting my ongoing development, and I actively welcome feedback in all forms as an essential part of my growth as a designer.
Continuous self-development is a core part of my practice, and I view critique as an opportunity to learn, improve, and evolve.
Role
- Permanent self developer
More work to come...